The collaboration between Thayaht and Madeleine Vionnet (1919-1925).
The idea of “colour scales”, the planches for the Gazette du Bon Ton and the design of clothes, fabrics, decorations and objects.
by Aurora Fiorentini

Thayaht is well-known in the international fashion world especially for having contributed to creating the brand of the atelier “Madeleine Vionnet” (1919) and a number of graphic-compositional solutions, among which the design of the famous label, marked by the digital imprint of the couturière as a guarantee of uniqueness.
This solution was first devised in Florence between 1920 and 1921, where the artist took on the challenge of producing also a golden plate, as big as the fabric label which it was to be placed on (a √3 rectangle), which was especially perforated to allow Vionnet to insert her ink-dipped thumb, thus avoiding smudges on the fabric. Quite likely, the workshop that produced this object was that of the goldsmith Foti of Por Santa Maria, who was often mentioned by Thayaht as one of his customary suppliers.

“Cromatic Harmony number 35.” by Thayaht, watercolour on paper, 1920-25. Prato, Museo Tessuto Collection

“General Constructions for Similarity of Figure” in J. Hambidge, The Element of Dynamic Symmetry, New York, Dover 1967, pag 65, fig. 63

“Gazette du Bon Ton”, A Biaritz. Chez Madeleine Vionnet”, n.2, planche 11, 1924-25 Signed by Thayaht . Prato, Museo Tessuto Collection

Continue to reading the Aurora Column in PDF
Continua a leggere la rubrica di Aurora in formato PDF