ARCHIVE FOR THE “COLUMNS / RUBRICHE” CATEGORY

WHY CAN’T I BE YOU? by Danilo Venturi
Portraits by Ruggero Lupo Mengoni – collection by Alicia Declerck – styling Wowo Kraus – writing Danilo Venturi – models Niina Turunen & Alessandro Ferrara.

Photo: Nick Knight
As stated last July in my Contr[addiction]s, Florence is the new Antwerp [but also the new Lourdes]. Today it was Stephen Jones’ turn to get blessed by Polimoda’s overflowing new home room. A well deserved benediction because, as per words of Anna Piaggi, Mr. Jones has made the most beautiful hats in the [...]

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BEFORE CASTING
October 18th 2011
Interviewing people is exciting, being interviewed is far less interesting. Why? Because as an interviewer you go in the mind of the person in front of you, while being interviewed is like being obligated to give your soul away, and probably not for the right purpose. You feel uncertain, you blush and [...]

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Marketing the Opera – The Disconnect.
by Matthew Collins
Student Luxury Management Polimoda.
Recently I had the chance to take in a concert of the Philharmonia at La Scala in Milan. I was there to see and hear a performance of Brahms & Bartok, an interesting juxtaposition of composers. But from the vantage point of my box and in [...]

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written by Fannie Wang
docente : Dabilo Venturi
The Summer Spring 2012 Paris Fashion week had a joyful and festive atmosphere overall, with quite a few bridal-inspired dresses that were featured in the ending piece of several designers’ shows. The main trend that stood out this year is an abundance of colors expressed with tropical and tribal [...]

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written by Ana Paula Vilhena de Toledo.
docente : Dabilo Venturi
Is luxury really ending or is this just the origin of a new cycle: Lux as Delux? By the time a trend is saturated, it becomes mass market. Likewise, what was priorly saturated is going to become eventually exclusive, if we take in consideration that all [...]

THE SOUND OF FASHION [THIS IS NOT A LOVE SONG]
Tomorrowing in one of the many sleepless nights, the owner of Art to Design galley, posted me an unexpected comment on the song I’m Older Now by Jay Jay Johanson sounding this way: “Listen to this track, the old Vivienne [Westwood] will appear in front of [...]

by Danilo Venturi
Nomadic on one side and minimal on the other. What was unified in the previous Pitti edition is divided again in the current one. It’s the game of innovation that plays with the convergence and the divergence, it’s the signal that the margins of menswear are going to be central in the [...]

ETERNAL LIFE
Last Friday we had an interesting moment of reflection with our students on the eternal life of a fashion brand, the relationship between its corporal existence strictly linked to the figure of the founder and its corporate aspects, in particular concerning the kind of management when the founder is alive and the exploitation [...]

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Senso di colpa o nuova frontiera?
di Valentina Stagnozzi
I giovani neo-laureati delle migliori università di Economia non ci stanno: l’attuale sistema economico ha le sue responsabilità.
La crisi finanziaria della bolla speculativa. Le guerre economico-socio-politiche (secondo l’ordine di importanza) che si affacciano sullo scenario mondiale sconvolgendo regimi decennali utilizzati dall’economia forte come bacino di risorse primarie. Per [...]

FROM MAO TO NOW, FROM GHOST TO [D.R.A.G.]ON
by Danilo Venturi
Professor Juanjuan Wu in the book “Chinese Fashion. From Mao to Now” perfectly described the recent evolution of the Chinese aesthetics from the times of the Cultural Revolution up to current days. It’s an interesting reading for western fashion inside-outers because on one side what previously [...]

The totem is the symbol of a natural or supernatural entity, to which can be ascribed two different meanings in heathen religion.