As the internet has become the prime source of information about luxury products, the brands had made slowly the transition to online advertising and communication.

Today, if you point your browser to fashionshow.louisvuitton.com you can virtually participate in Fall/Winter 2011-2012 Louis Vuitton Fashionshow in Paris.

You’ll be able to use your computer to walk the entrance steps of a temporary structure built for the show within the walls of the Louvre, watch a commentary of the show narrated by Marc Jacobs and Katie Grand, follow the backstage action and rehearsals, and naturally watch the show itself.