LONG = CHANGE

by Danilo Venturi – Polimoda Faculty

picture Central Saint Martins – February 2012

After a Middle Age characterized by a strong crisis of values, Fashion seems re-focused on its mission: to represent the theatre of reanimation where humans are ready to modify themselves for facing the future. Better late than never. Out of the last worldwide fashion shows Catherine wheel, we can finally perceive the symptoms of a “moment”, the mix of time and space when/where a new truth is starting to take shape, a kind of meteorite that potentially can change the axis of aesthetics.

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The WOOD’S Project
The order of the existing is being confronted by the order of the new. It makes the reconstruction more emotional and complex when existing form meets with new form. Re-using the current form and rebuild it let’s you feel the history
The idea that the old is preserved and new is build on the subjects makes an interesting combination in a world that’s slowly is turning away from use and throw culture and going back to old values like handcrafted work and use what’s in front of you.

Random juxtaposition

Music: Little Dragon, Thunder Love
Edit: Peter Skov Nielsen
Special thanks to Kumiko

Introduction by Danilo Venturi

14.02.2012, Odeon cinema, Florence

The movie we are going to watch this evening is a very direct and close up look at the editorial activity of fashion, which implies creativity, functionality and frivolity, and involves activities like writing, styling, trend forecasting, branding, managing and communicating.

Differently from “The Devil Wears Prada”, “The September Issue” is actually more a documentary than a movie because here the theatrical aspects of fiction leave space for the description of the reality. So, in its mix of brutal truth and fancy voyerism, “The September Issue” is also a kind of reality show, where the camera offers cross-sections of the current fashion system, of its addictions and contradictions.

It is interesting to see how fashion can be read in different and sometimes, in opposite ways according to the relationship between text and context. I’m quite sure the emotions and thoughts this movie raise are different if shown in New York or Florence. Maybe fashion, conceived as a kind of circus made of celebrities, tycoons, big directors and crazy stylists is normal overseas, however here is appears a bit excessive where focus is more on the roots, the creative process, the quality of the product, the refinement and more recently on the quest for innovation. Or maybe both aspects are part of this amazing world and at the end it’s only a matter of subjective points of view.

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VESTIRSI DA UOMO AT VILLA FAVARD
curated by Marc Ascoli

On January 12th at Villa Favard, during Pitti Uomo 81, the Fondazione Pitti Discovery presented the second edition of VESTIRSI DA UOMO [Dress like a Man], the special project devoted to the new contemporary classic look with a focus on new generation masculine elegance. This edition has been staged by art director Marc Ascoli – who has created some of the most powerful and memorable images of fashion, with the collaboration of Polimoda students.
The stars were clothes and collections from a group of very different and distinct Italian and international firms that express this new fashion concept through a product that can consistently combine artisan tailoring, styling, innovative materials and details with concreteness.

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Valentino Uomo A/I 12-13 Guest Designer of Pitti Immagine a Palazzo Corsini
Elegance and Style in a beautiful setting,

Linda Loppa