With the new edition of the Polimoda Fashion Week and Pitti Uomo, in January 2012 a new “nursery” of talents comes to birth: POLIMODA FUTURE LAB. A launching-pad, comprising shows, installations, talks, workshops and a location of outstanding artistic value devoted to the former Polimoda students, youngsters with a passionate interest in design, marketing and communication, who present their vision of the future of fashion. In the new premises of Villa Favard, in a beautiful and ancient architectural complex, each semester the Director Linda Loppa and her team will select a young talent from among the most deserving former students to display the collections, innovative marketing concepts and communication projects of tomorrow. The first talent to be presented by POLIMODA FUTURE LAB will be Erïk Bjerkesjö, a young designer, originally from Stockholm and former student on the Master in Footwear and Accessories Design (2009-2010); after graduating successfully from POLIMODA, the designer launched his own collection of clothing and accessories, marked by a minimal and contemporary aesthetic typical of the Swedish style. For the show-installation that will be unveiled on 10 January, Erïk Bjerkesjö will present a range of men’s footwear produced by expert Tuscan craftsmen and characterised by a state-of-the-art branded sole. Opening on January 10, 11 and 13, from 10 am to 19 pm, at Villa Favard.

Not to be missed on 11 January at 17.00 in the Aula Magna of Villa Favard, the GUEST LECTURE “Transmission with Erïk Bjerkesjö”, an opportunity to listen live to the designer’s experience in the launch of his own brand.

Photographer Magnus Klackenstam – Bastugatan 5, 118 20 Stockholm, SWEDEN – Tel +46 (0) 70 787 32 74 info@klackenstam.com www.klackenstam.com

Art Director – Magnus Liljebergh magnus@liljebergh.com www.liljebergh.com

Represented by Birgitta Martin AB – Tel +46 (0) 8 641 49 94 – Fax +46 (0) 8 714 98 53 – www.b-martin.se